Technology which helps Recycling for Everyone.
WISER was established with one clear mission: to empower the people of Great Britain to recycle more effectively, more easily, and more ethically.
Across the UK, millions of people want to do the right thing for the planet, but recycling remains confusing, inconsistent, and inaccessible. At WISER, we saw the problem was not a lack of willingness, but a lack of clarity.
With a strong background in technology, our driving force is environmental progress. We founded this non-profit organisation to put our technical knowledge to better use — building practical tools that serve a shared, national purpose.
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Putting Technology to Work
Our Recycling Locator platform is designed to guide users to their nearest recycling points and clearly explain what can be recycled and where. It’s simple by design, because recycling should never be complicated.
But tools alone aren’t enough. Our mission is also about education. We believe the future of recycling in Britain depends on a better-informed public – one that understands the environmental impact of waste and feels supported in making better daily choices.
WISER exists to support that future. Through ethical innovation, public education, and community-first thinking, we’re working to make Great Britain a world leader in recycling – and that begins with every individual.