At WISER, we empower individuals, families, and communities to understand what, where, and how to recycle – and why it matters more than ever. Our goal is simple yet urgent:
To help make Great Britain the best in the world at recycling.
Our work is driven by the belief that recycling is no longer optional - it's essential. Every bottle, cardboard box, old clothing or broken appliance plays a role in building a greener tomorrow. We provide the tools and opportunities, but it's up to each of us to make Great Britain more sustainable and environmentally responsible.
Recycling is a shared responsibility and a future we can only reach together.
Knowing how to recycle correctly is just as important as knowing what to recycle. From everyday habits in the kitchen and bathroom to recognising recycling symbols and understanding garden waste, WISER offers clear, practical advice to help you recycle confidently and consistently.
Not everything belongs in the bin. From food scraps to furniture, paper to plastics, the materials we discard every day could be reused, recycled, or repurposed. WISER helps you understand which items can be recycled, how to handle them responsibly, and where certain types of waste need special attention.
Recycling works best when it’s easy to access. WISER’s Recycling Locator tool helps you find your nearest recycling points — whether you’re looking to drop off old appliances, garden waste, or everyday items.
Everyday choices add up. These key UK recycling stats show why better knowledge, access, and tools are essential.
